Central Texas Marketplace
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Market-Dominant Destination — A premier regional power center serving Waco and the broader Central Texas trade area, consistently drawing strong foot traffic.
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Unmatched National Lineup — Features a robust roster of best-in-class retailers, offering a comprehensive mix of fashion, home, value, and specialty categories.
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Strategic Regional Connectivity — Located at the high-visibility interchange of Loop 340 and Interstate 35, the key corridor linking Waco to Dallas and the greater North Texas region.
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Powerful Anchor Strength — Home to a leading anchor lineup including Kohl’s, Belk, Ross, Marshalls, HomeGoods, pOpshelf, and Petco, creating a balanced and diversified retail draw.
Demographics
| 1 M MI | 3 M MI | 5 M MI | |
|---|---|---|---|
| POPULATION | 3,975 | 41,356 | 140,656 |
| HOUSEHOLDS | 1,674 | 15,960 | 52,637 |
| AVG HH INCOME | $84,143 | $78,114 | $88,633 |
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2604 W Loop 340
Waco, TX 76711
- County: McLennan
- GLA: 429,653